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LA's Staples Center is changing its name to Crypto.com Arena in a reported $700 million deal

15 days ago   |   By

Los Angeles' Staples Center sports venue - home to the Lakers, Clippers, Kings and Sparks - will be renamed Crypto.com Arena.
The crypto exchange paid more than $700 million for the 20-year naming rights, the LA Times reported.
With the renaming, which kicks in December 25, the Singapore-based company follows marketing moves by the likes of FTX.
Los Angeles' storied Staples Center sports venue is getting a new name - Crypto.com Arena. The Singapore-based crypto platform scored the marketing slam-dunk by signing a deal with the venue's owner AEG for 20-year naming rights, the companies said...
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Staples Center in LA is being renamed Crypto.com Arena

15 days ago   |   By

The exterior of Staples Center in Los Angeles. Kirby Lee-USA TODAY Sports via Reuters
Staples Center in LA is being renamed Crypto.com Arena under a 20-year deal.
The change is set to take effect on December 25.
The deal cost more than $700 million, Axios reported , citing sources.
Staples Center in Los Angeles, the home of the LA Lakers and LA Kings, is being renamed Crypto.com Arena. The Singapore-headquartered cryptocurrency platform Crypto.com and Staples Center announced the change in a Wednesday press release. The change is due to take effect on December 25. The 20-year naming rights...
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