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'You should not focus on engagement baiting': Here's how Facebook is explaining its sweeping News Feed change to advertisers

9 monthes ago   |   By

Glassdoor
Facebook is set to start playing up status updates from friends and family in the News Feed , effectively deprioritizing content from media publishers and brands.
It explained the changes to its partners including ad agencies through emails sent on Friday morning, Business Insider has learned.
Facebook told advertisers that it is not making any changes to ads ranking at this time, and that they should continue to focus on driving business results and not indulge in "engagement-baiting."
In a massive shake-up announced Thursday, Facebook said it would start playing up status...
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One specific line from Mark Zuckerberg's post about big Facebook changes may be spooking investors

One specific line from Mark Zuckerberg's post about big Facebook changes may be spooking investors

9 monthes ago   |   By

Facebook
Facebook made a huge change on Thursday, altering how the service's news feed works.
The news feed - the main page of Facebook - now prioritizes posts from people you know that spark engagement and conversation over posts from brands and publications.
Facebook CEO Mark Zuckerberg said he expects the change could result in users spending less time on Facebook.
That line could worry investors, and Facebook's stock was down 4% Friday morning.
Facebook just made a huge change , and investors are spooked. As of Friday morning, Facebook's stock is down over 4%.
There may be a specific...
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What you need to know in advertising today

What you need to know in advertising today

9 monthes ago   |   By

Robert Galbraith/Reuters In the wake of criticism about how its News Feed can be manipulated, Facebook is making some big changes to its flagship feature.
The company says it plans to give more prominence to status updates and photos shared by users' friends and family members while playing down news articles or anything published by brands.
To
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'Media is collateral damage' - publishers react to Facebook's sweeping news feed changes

'Media is collateral damage' - publishers react to Facebook's sweeping news feed changes

9 monthes ago   |   By

Getty
In a dramatic shake-up, Facebook will start playing up status updates from friends and family in people's news feeds , effectively deprioritizing content from media publishers and brands.
Publishers are likely to take a hit and are bracing for the dramatic impact of the move on their businesses.
"Media is collateral damage," said Derek Mead, Vice Media's global executive editor.
Meanwhile, Facebook is attempting to assuage publisher concerns through an email sent to partners by its head of news partnerships Campbell Brown.
Publishers and media companies were in for a rude awakening...
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