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To get competitive advantage, tourist boards are now interested on cuisines

5 days ago   |   By

As the revival of the travel sector gets momentum, several tourist boards are now aiming on their local cuisines as an alternative to traditional attractions, cities or beaches, as per GlobalData. Malta and Indonesia, at present, have targeted on their national cuisine as a way to draw new visitors, as per GlobalData. New age marketing efforts have been seen with eye-catching images and videos of cuisines, where cooking methods are shown. As a reaction to rising demand from foreign cuisines, the development of these types of marketing campaigns has been strategized. The DMOs are making the...
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