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Fast-fashion stores like H&M and Zara are locked in an arms race for customers - but there could be big repercussions

6 days ago   |   By

H&M and XIBash/Twitter
Fast-fashion retailers such as Zara , H&M , and Forever 21 are facing increasing pressure to speed up their supply chains to compete with online stores for customers.
Prioritizing speed can mean fewer checks and balances. It's one of the reasons that clothing with potentially offensive slogans or images can sometimes slip through the gaps.
Both H&M and Zara have introduced new systems to prevent these incidents from happening.
The race to bring a product from the design board to stores and online has intensified in recent years.
The former pioneers of fast fashion...
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