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Business events of the future: multi-sensory, authentic and experiential

7 days ago   |   By

After 18 months of in-depth research, the Future Meeting Space innovation network presented the results of its latest study project at an online event on 22 February. Findings include that the relevance of events for an organisation's overall communications mix will continue to grow in the future and that the increasingly hybrid set-up of meetings and conferences extends their reach, both from a time and geographical perspective. At the same time, the desire for physical locations and authentic experiences is growing. A download version of the complete study of the FMS project, which was...
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