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Ways to revive Mysuru tourism industry

2 days ago   |   By

Mysuru region is dependent on tourism as its most important economic activity. Tourism is the worst hit industry due to the pandemic. All other industrial activities are slowly picking up but tourism will take at least one or two years to return to pre-Covid levels. There are, however, ways to revive this industry and make Mysuru a vibrant and new tourism destination.
It is important to “brand” Mysuru either as a “royal heritage destination” or a “sandalwood city” and then the brand needs to be marketed well. Jaipur, another heritage destination, is branded and marketed as a pink city. All...
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