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Study Finds Travelers Ready to Trade Data for Discounts

5 monthes ago   |   By

A new study from Omnico found travelers are ready to give their data in exchange for discounts, or at least they are when it comes to visiting theme parks. The study says 75 percent of U.S. consumers with a theme park app are willing to exchange personal or location data for offers and discounts. The percentage increases when looking at millennial consumers.
The research found 51 percent of consumers want in-app discounts in exchange for crossing certain geographic points, while 48 percent want in-app discounts and rewards for their social media behavior. Most consumers would consider...
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