Women

There's a clever psychological reason why Amazon gave Alexa a female voice

4 monthes ago   |   By

Methodshop .com/Flickr
Amazon, Apple, Microsoft, and Google Assistant all chose female voices for their personal assistants - and three of them even have female names too.
Numerous studies suggest that users of these devices impose certain caring stereotypes onto machines when they're programmed with a woman's voice.
When machines are perceived as more sympathetic, helpful, and cordial, they tend to increase customer satisfaction.
The future of technology is female - or at least you might think so if you happened to be browsing the market for a language assistant.
From Amazon's Alexa and...
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