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Digital media startup Mic says it's doing just fine despite talk of an industry Armageddon

8 monthes ago   |   By

Mic
The startup Mic is facing a volatile climate for digital media and has become associated with the negativity surrounding publishers' "pivot to video."
But the millennial-focused brand says it's on course to close its best revenue quarter yet.
Mic has found what it believes is an ad model with big potential; it has built "brand newsrooms" that produce video content for companies like GE and Walmart.
It's also close to a content-licensing deal with a major streaming service.
It's a panicky time in digital media. And the millennial-aimed news publication Mic is often seen as the poster...
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