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What you need to know in advertising today

5 monthes ago   |   By

Lucas Jackson/Reuters Comcast made its highly anticipated bid for 21st Century Fox official on Wednesday, offering $65 billion for the company, excluding the Fox News and Fox Business channels.
The bid, $35 per share in cash, is roughly 24% higher than Disney's previous offer of $52 billion for the company's production assets and movie franchises.
"We have long admired what the Murdoch family has built at Twenty-First Century Fox," Comcast said in a letter to 21st Century Fox's board of directors. "After our meetings last year, we came away convinced that the 21CF businesses to be sold are...
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Elon Musk's Boring Company Wins Bid to Build High-Speed Underground Rail in Chicago

Elon Musk's Boring Company Wins Bid to Build High-Speed Underground Rail in Chicago

5 monthes ago   |   By

Elon Musk's underground transportation business, The Boring Company, has won a bid to create an underground high-speed rail line from downtown Chicago to O'Hare International Airport. The company beat out at least four other developers for the project, and Chicago Mayor Rahm Emanuel is expected to make an official...
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