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Build-A-Bear is a 'victim of its own success' as 'Pay Your Age Day' ends in chaos

9 days ago   |   By

AP Photo/Michael Dwyer
Build-A-Bear was forced to end its "Pay Your Age Day" deal early on Thursday due to safety concerns, after stores were unable to deal with the huge volume of customers who showed up to partake.
The retailer's reputation could take a major hit, one analyst wrote, due to disappointed children and parents who are angry to have visited the mall only to be turned away.
"With much higher than anticipated demand for its 'pay your age day' promotion, Build-A-Bear has become a victim of its own success," GlobalData Retail's Neil Saunders wrote in a note on...
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Build-A-Bear was forced to shut down its 'Pay Your Age' deal after huge crowds and 'madness' overtook stores across the US

Build-A-Bear was forced to shut down its 'Pay Your Age' deal after huge crowds and 'madness' overtook stores across the US

9 days ago   |   By

AP Photo/Michael Dwyer
Build-A-Bear was forced to end "Pay Your Age Day" early on Thursday, after stores were overwhelmed with customers.
"Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns," Build-A-Bear posted on Facebook at 11 a.m. ET.
Photos from Build-A-Bear stores show long lines stretching throughout malls and scenes that some shoppers described as "madness."
Build-A-Bear was forced to shut down a deal that allowed customers to "pay their age" for bears after chaos overtook malls across the United States. See the rest of the...
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