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Crocodile Dundee campaign boosts Oz tourism

24 days ago   |   By

Some people questioned when Tourism Australia launched a $36-million campaign involving Crocodile Dundee, whether it would actually bring more people to the country.
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Crocodile Dundee campaign boosts Oz tourism

Crocodile Dundee campaign boosts Oz tourism

24 days ago   |   By

Some people questioned when Tourism Australia launched a $36-million campaign involving Crocodile Dundee, whether it would actually bring more people to the country.
However, tourism spending in Australia has soared by almost $6 billion in the last 12-months, with domestic and international visitors spending a record $107 billion.
Increases in visitors from China, the US, and India have helped deliver the record result.
Tourism Australia CEO John O'Sullivan tells Ross Greenwood they're “very happy”.
“We always knew it was a solid creative idea,” he added.
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